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Typical report pages - Page 5 of 7
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The Quality Certificate
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Explanatory power of the OEI
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BEHAVIOUR DRIVEN BY THE OEI
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Adj r2
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Buy more
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44
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Recommend more
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53
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Price sensitivity |
19
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DRIVERS OF THE OEI
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Adj r2
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Sum of all Drivers
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71
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Scores
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BEHAVIOUR DRIVEN BY THE OEI
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Valid N
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Mean
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-95%
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+95%
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Buy more
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174
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89.4
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86.6
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92.2
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Recommend more
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159
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83.8
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79.9
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87.7
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Price sensitivity
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181
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71.1
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67.7
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74.5
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OVERALL EVALUATION INDEX (OEI)
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Valid N
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Mean
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-95%
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+95%
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Attractiveness
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175
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71.0
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68.5
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73.5
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The quality certificate lists some of the measures that show how well the survey
captures the factors that drive the desired behaviour.
It also shows how precise the scores are. Surveys always contain an element of
randomness. Setting targets and judging performance without such information may mean that luck
determines if an investment is profitable or a manager is rewarded for good performance.
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