The second part of the value simulation starts from the estimated gross
financial value of 5-unit OEI increases as estimated in the first part of
the simulator.
For each of the factors, the table includes present scores and impacts.
Enter a target score, and the gross financial value for that score change is
calculated. Enter the estimated cost for the action, and the net financial
value is calculated.
Note that the appropriate target scores and costs are management decisions
and can't be extracted from a survey.
Also note that the survey and the econometric analysis can't estimate how
long it will take for the action to result in a financial performance improvement.
It is sometimes claimed that it takes three months from a change in perception
to a change in behaviour, but there is no rule for how long it takes to take
an action and then to make it perceived by the target segment.
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