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Typical report pages - Page 3 of 7

The Summary

OVERALL EVALUATION INDEX (OEI) North All responses Difference
Attractiveness 71 73 -2
  DRIVERS OF THE OEI North All responses Difference  
Products & services 70 71 -1
Order handling 63 74 -9
Delivery service 64 66 -2
After sales service 73 69 +4
Billing 81 75 +6

The summary is generally placed on the same page as the positioning graph. It holds the scores for the Overall Evaluation Index, the factors and the aggregate, weighted desired behaviour.

The segment's strong scores are marked in blue while weak scores are marked in red. The definitions of what is strong and what is weak are two of the many layout settings in the VMx software.

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